Top 3 Insights From Your Employee Engagement Survey

Employee engagement surveys when designed effectively, can provide a valuable insight into an organization's workforce health.  An organization's culture, leadership philosophy, industry, size, geographic location and employee demographic are all key factors that need to be taken into consideration when designing an effective employee engagement survey.  Below are three insights you can gain from your next employee engagement survey:

1) How the organization's executive leadership are rated by their employees. Survey questions such as: On a rated scale, how would you rate Exec XYZ as a leader of Acme Corp? The response to this question is a good indicator on how employees view their C-suite leadership and is a helpful metric for measuring employee engagement. Low scores in this section can be further analyzed to determine possible areas for improving communication.

2)  What is the employee's level of committment to Organizational Citizenship ? Organizational Citizenship behavior is any discretionary contributions that an employee engages in to promote the company. It is not part of their job description or requirement of their role. Also, often times an employee may or may not be recognized for these contributions. Survey questions around volunteering activities, mentorship roles, contributions to the corporate knowledge systems can be good indicators of measure of this metric

3) Are your employees generally happy? It is a known fact conducted by several reputable research companies that happy employees are generally more productive employees.  Happiness is not always about compensation, rather there are several components that are critical to employee happiness. Survey questions such as: How do you feel about coming to work everyday? Do you trust the information that is communicated by leadership? Do you know how your role directly makes a difference for the company?

Employee engagement suveys can be a helpful tool for an organization when designed effectively to provide valuable insight on the overall health of the organization, its workforce and the influence of its leadership.  It is important that organizations take action on areas that need improvement promptly to build and grow trust. 

Do you currently use employee engagement surveys at your organization? If so, do you find it a helpful tool to gauge your workforce health?  Please share your responses below.




Video: Influence of Social Media on India's Digital Consumer

As a business entrepreneur you need to be well informed on the local trends, economy, consumer behaviors and your industry. For those of us that are looking to penetrate emerging markets, it is even more so important to stay in touch with trends in those countries. I found this video by Nieslen India to be insightful to learn about the influence social media has on India's digital consumer. It is amazing to note that India will be the second largest country after United States by 2012. LinkedIn already has 9 million users in India!


Creative Marketing Strategy with Social Media & Flash Mob

On a recent flight to India, the world's oldest European airline at age 85, Finnair, chose to do something unique for its on-board passengers. It implemented a Creative Marketing Strategy with Social Media & Flash Mob style around its "Designed for You" campaign. Finnair Flight AY201 was bound to India's capital city, New Delhi from Helsinki. January 26th was India's 63rd Republic Day. To commemorate this event, the Finnish airlines crew performed a Bollywood style dance aboard the flight as surprised passengers watched. The video has already gone viral on YouTube and many are remarking on what a great creative marketing strategy with social media it had been by the airline. The blog post on Finnair has received over 150 comments and the YouTube video over 2.8M views already! You can watch the clip below.

Here is the original song: Om Shanti Om, Song Deewangi



Video: Is there an Indian Way of doing Business?

Have you ever wondered, if there was such a thing as an Indian way of doing business? Dr.Devdutt Pattanaik has a title of Chief Belief Officer at the Future Group. Business Sutra is a special series on CNBC TV18 India presented by Dr. Pattanaik where he attempts to answer this question in a conversational setting faciliated by Ms. Menaka Doshi.

Business Sutra discusses the purpose of a corporation, short term goals versus long term ideals, leadership qualities, dharma sankat and modern day business conflicts, ownership versus management, the lifecycle of a business and similiar issues pertaining to Leadership & Governance.

Did you find this resource helpful? Leave your comments below.

Related Links:
Dr. Devdutt Pattanai
Business Sutra-Leadership


International Business: Business Tour of India

Orfalea College of Business - Cal Poly's International Business Trip to India